There’s a lot of festivals out there… we can help yours stand out

FESTIVAL CLIENTS

Warped Tour

OKEECHOBEE

VOODOO

BUKU

Warped Tour • OKEECHOBEE • VOODOO • BUKU •

Istanbul Cocktail Festival

HARD Fest

Lights All Night

iiipoints

ILLFest

Float Fest

The Big Quiet

Sweet Water

Greenwich Town Party

Istanbul Cocktail Festival • HARD Fest • Lights All Night • iiipoints • ILLFest • Float Fest • The Big Quiet • Sweet Water • Greenwich Town Party •

We Do It All…

  • music festival graphic design branding poster lineup poster

    LINEUP POSTER

    The single most important graphic of the campaign. The one your fans are anxiously anticipating and clamoring to collect. We make initial lineup posters, single day lineups, and specialty commemorative posters.

  • music festival graphic design branding stage scrim banner

    STAGE SCRIMS

    All eyes, and phone cameras, will be glued to your stages. Your stage scrim designs need to feature your logo and the stage name in an eye-catching design that will shine in every photo.

  • music festival graphic design branding merch merchandise t-shirt

    MERCH

    We do stand-alone pieces as well as full capsule collections. We have done every type of apparel as well as specialty items such as flags, a Fender guitar, pins, VANS shoes & more.

  • music festival graphic design branding wristband credentials

    WRISTBANDS

    We love wristband suites. We have worked with many of the top industry production companies and are well versed in all things RFID. We have worked with dye sublimation and woven, as well as specialty processes such as metallic thread and gradients.

  • music festival graphic design branding wristbands sponsor sponsorship

    SPONSORSHIP

    Beautiful branded sponsorship decks to recruit top tier support for your event. Sponsorship tie-in for socials, web, print, and on-site that shout-out the people who power your event.

  • music festival graphic design branding website app design

    WEBSITE & APP

    This space is critical for sales and communication. We design websites and app skins that will showcase the best of your brand, collaborating with your developer or connecting you with our own.

  • music festival graphic design branding signage on-site banner

    SIGNAGE

    Your experience starts at the gate so make it look great. We work with you to develop everything you need for your on-site experience.

  • music festival graphic design map branding credential wristband

    CREDENTIAL SYSTEM

    Full systems of revenue and non-revenue, FOH and BOH credentials: laminates, wristbands, stickers, and parking passes. Attractive and differentiated designs your security team will love just as much as your fans.

  • music festival graphic design branding print program schedule

    PRINT MEDIA

    We are the poster-child of good print media. We have designed: posters, wheat-pastes, zines, trading cards, programs, tickets, packaging, programs, and more.

  • music festival graphic design branding map print on-site

    SITE MAP

    Whether its the port-o-potty or the main stage pit, your fans need to get there quick. Branded maps combine function & form.

  • music festival graphic design branding vendor bar signage

    VENDOR & BAR

    Elevate your on-site experience with branded menus, cups, lounges, and signage. This makes all of your vendors feel right at home.

  • music festival graphic design branding signage access ada print digital rfid

    ALL THINGS ACCESS

    Everything you need to support your security, access, site plan, and crowd control.

Festival Branding

stage scrims

festival merch

website - app - signage - tickets - bars - print media

Currently seeking:

a music festival who wants to stand out from the industry and be the very first to be branded in our new juicy shiny bubbly 3D style, developed with festivals in mind!

What’s in a festival brand package?

All of this comes wrapped up in a tidy brand guidelines document with notes on usage and execution. Share with your team, and externally with partners, sponsors, and more, so that everyone’s on the same page.

  • We make original logos but also refresh or update existing logos. Logo packages come with a signature lock up with subtext, multiple color variations and single color variations. We develop typographic logos, logotypes, and marks.

  • We provide you with multiple fonts for the best hierarchy of type choices. We always choose bold legible fonts for maximum character and usability. You will receive a 1-2 display fonts and body fonts in both condensed and standard forms. We will provide a usage guide to inform type choices on ads, posters, merch and more.

  • The color palette is a critical part of every festival brand. It helps impart the unique atmosphere of your event, and calls attention in the street or on a feed. Your colors help you stand out from the crowd and differentiate your current campaign from last year’s graphics.

  • A good bank of key art illustrations will keep your graphics looking fresh and inviting throughout the entire festival cycle. These are used for posters, merch, ads, wristbands, social graphics, on-site, in print media… pretty much every communication and asset. A variety of layered and editable illustrations sets the tone of an immersive iterative campaign.

  • Small but mighty, a library of icons and dividers are perfect accents for print media, signage, wristbands, web, mobile, sponsorship graphics, infographics, press releases and more.

  • Patterns provide a subtle branded background for signage, social graphics, merch, print media, advertisements, billboards, and more.

  • brand packages branding design logo

    logos - fonts - colors - illustrations - icons - patterns - style guide - templates - photo overlay - packaging

  • Merch t-shirt music designer

    merch - wristbands - laminates - stage scrims - lounge banners - signage - menus - schedules -bar and vendor - credentials and access boards - map - swag bags

  • posters poster designs

    lineup posters - tour admats - Mailchimp - banner ads - press kit - sponsorship - website app - social media - album art - single covers - billboards

The Branding Process

music festival branding design typography
  • We work together to explore your brand identity possibilities, utilizing: mood-boards, market research, and key words. We consider every aspect of your unique event to inform design choices: location, musical genres, attendee demographics,

  • We go back and forth with as many rounds of development as necessary. At each step you will receive a brief with detailed notes on design logic & usage. We are happy to utilize your preferred project management platform (Asana, ClickUp, etc).

  • We provide you with a comprehensive graphic bank of working files with maximum editing capability. You will receive Ai and Ps files as well as custom designed Canva templates which can be edited on the fly by anyone on your team, regardless of design experience.

  • "Meet the Poster Child of Music Festival Branding & Learn How Big Events Brand"

    There are many factors leading to the success of a music festival, but the key ingredient is branding – enter Poster Child….

  • "Meet the Designer Behind Warped Tour’s New Illustrations"

    “We got to speak ahead of the tour’s kick-off about the creative process, inspiration for Warped and how they became one of music’s most sought-after illustrators. “ - River Beats Media

  • PANEL: Festival Branding, Loyola University

    Panel Discussion at Loyola University 2016

poster child design logo branding music festival

Ready to work? Fill out our contact form or schedule a free zoom meeting.

POSTER CHILD

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POSTER CHILD 〰️